Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-fandango-movie-suggestions-via-messenger-facebook-ad-news-224739 Advertisements

Anatomy of a Google search listing

There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/anatomy-google-search-listing-224605

3 reasons SEO is the account-based marketer’s secret weapon

A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/3-reasons-seo-account-based-marketers-secret-weapon-224568

Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs

M will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with friends. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/messengers-m-assistant-will-suggest-buying-movie-tickets-fandango-sharing-gifs-224613

Want to win more sales this holiday season? Don’t bet the farm on digital

When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/want-win-sales-holiday-season-remember-909090-rule-dont-bet-farm-digital-224267