Marketing Day: Optimizing for voice search, integrating display with search and video & the impact of poor data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-optimizing-voice-search-integrating-display-search-video-impact-poor-data-230462 Advertisements

Assessing the impact of poor data on retail: The 1-10-100 rule

With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/assessing-impact-poor-data-1-10-100-rule-229611

Marketing Day: Google Analytics updates, Facebook tests pre-roll ads & Snapchat’s Lens Studio app released

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-google-analytics-updates-facebook-tests-pre-roll-ads-snapchats-lens-studio-app-released-230380

Visualizing your site structure in advance of a major change

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/visualizing-site-structure-advance-major-change-230217