How to get the most out of your purchase of ads on Amazon

With Amazon’s site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS. The post How to get the most out of your purchase of ads on Amazon appeared first on… Please visit Marketing Land… Continue reading How to get the most out of your purchase of ads on Amazon

Report: Google Home beats Amazon Alexa in Q1 global device shipments

In the US, Amazon still has a significant lead over Google — but it’s shrinking. The post Report: Google Home beats Amazon Alexa in Q1 global device shipments appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/report-google-home-beats-amazon-alexa-in-q1-global-device-shipments-240822

Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing… Continue reading Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives. The post NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/ninthdecimals-new-visit-metrics-turn-o2o-data-into-always-on-optimization-tool-240715

Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month

Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. The post Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land… Continue reading Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month

Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch

Facebook enters the local services sector, says it wants to give users an all-in-one place to help them complete home projects. The post Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News,… Continue reading Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch

Adobe suits up for e-commerce competition with its purchase of Magento

The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others. The post Adobe suits up for e-commerce competition with its purchase of Magento appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies… Continue reading Adobe suits up for e-commerce competition with its purchase of Magento