Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet… Continue reading Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational. The post NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/nyiax-completes-the-loop-with-cryptographic-ad-verification-from-rebel-ai-238754

Facebook gives creators new ways to monetize videos, while pushing more users to Watch

The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video. The post Facebook gives creators new ways to monetize videos, while pushing more users to Watch appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet… Continue reading Facebook gives creators new ways to monetize videos, while pushing more users to Watch

WFA to brands: Go beyond GDPR for online data transparency

The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.’ The post WFA to brands: Go beyond GDPR for online data transparency appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/wfa-to-brands-go-beyond-gdpr-for-online-data-transparency-238779

Waze and Carto team up for location-based urban intelligence

The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities. The post Waze and Carto team up for location-based urban intelligence appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/waze-and-carto-team-up-for-location-based-urban-intelligence-238807

Steering digital messaging with behavioral science insights

Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making. The post Steering digital messaging with behavioral science insights appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/steering-digital-messaging-with-behavioral-science-insights-238371

Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet… Continue reading Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more