Don’t worry, marketers. Robots won’t replace you… yet.

Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/dont-worry-marketers-robots-wont-replace-yet-222117

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/site-optimization-traffic-optimization-delivers-better-results-222148

How to market your brand using interactive native content, Part 5

In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/market-brand-using-interactive-native-content-part-5-222125

Why choosing a niche helps you produce better content

Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/choosing-niche-helps-produce-better-content-221690