Facebook will prioritize news from ‘trusted’ publishers while de-emphasizing news overall

Facebook will rely on user surveys to compile a list of trusted sources. It’s unclear whether the company will publicly share that list. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-will-prioritize-news-trusted-publishers-de-emphasizing-news-overall-232603 Advertisements

Marketing Day: Forrester business tech report, customer loyalty programs & Snapchat news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-forrester-business-tech-report-customer-loyalty-programs-snapchat-news-232576

Crowd Machine readies its blockchain-aided network for app development without developers

The ambitious startup will utilize a worldwide network of devices so non-technical users can create — and monetize — smart contracts and other applications. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/crowd-machine-readies-blockchain-aided-network-app-development-without-developers-232358

From transaction to companion: Engaging at each level of the consumer journey

The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/transaction-companion-engaging-level-consumer-journey-231803