5 Disruptions Reshaping Modern Marketing

Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t… Please visit Marketing Land for the full article.… Continue reading 5 Disruptions Reshaping Modern Marketing

3 reasons SEO belongs at the beginning of a project, not the end

Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/3-reasons-seo-belongs-beginning-project-not-end-220539

Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies &… Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role

“Inside the Search for the Martech Unicorn” will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/martech-recruiter-erica-seidel-healthgrades-svp-jay-wilson-discuss-recruiting-right-martech-role-220619

Five things retailers must do this summer to prepare for holiday shopping

The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning. Please visit Marketing Land for the full article. from Marketing Land – Internet… Continue reading Five things retailers must do this summer to prepare for holiday shopping