Marketing Day: Facebook ad transparency, Google’s #SmallThanks Hub & featured snippets

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-facebook-ad-transparency-googles-smallthanks-hub-featured-snippets-228990 Advertisements

[Reminder] Customer Experience in the Age of Social Media

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020,… Please visit Marketing Land for the full… Continue reading [Reminder] Customer Experience in the Age of Social Media

Extending the promotional power of packaging: Technology as the new frontier

With the holiday season in full swing, brands need to move beyond traditional packaging. Contributor Davor Sutija discusses how technology can help marketers think outside the box. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/extending-promotional-power-packaging-technology-new-frontier-228392

What you need to know about Facebook’s new ad transparency

As Facebook begins rolling out its ‘View Ads’ tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/sorting-fake-news-trees-facebooks-new-ad-transparency-228066