Header bidding: What marketers need to know

What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/header-bidding-marketers-need-know-199311

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