The Brand Safety Industrial Complex: Does anyone benefit from making things safer?

What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/brand-safety-industrial-complex-anyone-benefit-making-things-safer-210749

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