IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers

The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory fraud.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/iab-tech-lab-issues-final-ads-txt-specs-authenticate-verified-digital-ad-sellers-218586

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