Marketing Day: Instagram redesigns call-to-action bar, mobile-specific fraud & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is GDPR the Y2K for B2B marketing? And how to use it to your advantageOct 16, 2017 by Scott Vaughan The EU’s General Data Protection Regulation and… Please visit Marketing Land… Continue reading Marketing Day: Instagram redesigns call-to-action bar, mobile-specific fraud & more

Is GDPR the Y2K for B2B marketing? And how to use it to your advantage

The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/gdpr-y2k-b2b-marketing-use-advantage-226231

What airlines can learn from smart marketers about the customer experience

The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they — and any brand — can do to put customers first. Please visit Marketing Land for the full article. from Marketing Land – Internet… Continue reading What airlines can learn from smart marketers about the customer experience

5 things you’re doing that drive your freelance writers crazy

How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer’s good side. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/5-things-youre-drive-freelance-writers-crazy-225745