Marketing Day: Twitter news, local search tactics & on-site search for e-commerce

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-twitter-news-local-search-tactics-site-search-e-commerce-230160 Advertisements

CMOs should be measured by their results, not their spend

Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/cmos-measured-results-not-spend-229990

Twitter officially adds support for tweetstorms because 280 characters isn’t long enough

Twitter is rolling out an option for people to string together tweets into a thread over “the coming weeks,” the company said on Tuesday. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/twitter-officially-adds-support-tweetstorms-280-characters-isnt-long-enough-230142

5 local search tactics your competitors probably aren’t using

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/5-local-search-tactics-competitors-probably-arent-using-230007

Compare 18 leading personalization software vendors

Consumer expectations about the digital shopping experience have never been higher. As marketers try to provide prospects and customers with the right message, on the right screen, at the right time, consumers expect relevant, personalized content and offers that cater to their needs in any given… Please visit Marketing Land for the full article. from… Continue reading Compare 18 leading personalization software vendors

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/site-search-can-drive-holiday-revenue-help-e-commerce-sites-compete-major-retailers-230085