Adobe adds Attribution IQ, travel industry features and smart speaker targeting

The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit. The post Adobe adds Attribution IQ, travel industry features and smart speaker targeting appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/adobe-adds-attribution-iq-travel-industry-features-and-smart-speaker-targeting-243000… Continue reading Adobe adds Attribution IQ, travel industry features and smart speaker targeting

Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data. The post Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips… Continue reading Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

Marketing Day: Facebook fights fake news, e-commerce sales tax & Instagram’s IGTV

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook fights fake news, e-commerce sales tax & Instagram’s IGTV appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News,… Continue reading Marketing Day: Facebook fights fake news, e-commerce sales tax & Instagram’s IGTV

Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors

The company announced a number of new initiatives to stop the spread of misinformation on the platform. The post Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing… Continue reading Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors

US Supreme Court clears the way for sales taxes on all e-commerce sales

The court said that states were being harmed by the inability to collect taxes from e-commerce sellers. The post US Supreme Court clears the way for sales taxes on all e-commerce sales appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips… Continue reading US Supreme Court clears the way for sales taxes on all e-commerce sales

Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos

The Facebook-owned app announced during its IGTV event that it has reached a billion users. The post Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/instagram-moves-on-youtube-with-igtv-launch-opening-platform-to-hour-long-videos-242917

Mobile marketer Leanplum buys Connecto’s conversational marketing

The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships with customers. The post Mobile marketer Leanplum buys Connecto’s conversational marketing appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/mobile-marketer-leanplum-buys-connectos-conversational-marketing-242886