Personal agents. Voice search. Chatbots. Check out the SMX West keynote.

It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers. Search is powering… Please visit Marketing Land for the full article. from… Continue reading Personal agents. Voice search. Chatbots. Check out the SMX West keynote.

Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts

New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/twitter-takes-aggressive-steps-curb-spam-bot-activity-blocking-identical-actions-across-multiple-accounts-234941

Measuring real-world foot traffic results from 3 quick-service restaurant ad campaigns

Do social media stunts and digital ad campaigns drive real traffic to fast food locations? Contributor Brian Handly describes three campaigns and their results. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/measuring-real-world-foot-traffic-results-quick-service-restaurant-ad-campaigns-234219

Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/year-pgs-ultimatum-brands-safer-programmatic-ad-buying-transparent-234874