Data is the new currency, but are advertisers spending wisely?

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing… Continue reading Data is the new currency, but are advertisers spending wisely?

Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV

Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-looks-to-rival-youtube-tv-with-in-stream-only-video-ad-buying-option-222079