3 important search engines to leverage for content marketing

If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/3-important-search-engines-leverage-content-marketing-229856 Advertisements

Why brand marketers often win the battle but lose the war

What’s the point of CTR if you’re not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to ensure they’re measuring revenue impact. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/brand-marketers-often-win-battle-lose-war-229434

How to increase database integrity to crush your 2018 targets

As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/increase-database-integrity-crush-2018-targets-229915

Marketing Day: Twitter view counts, holiday marketing tips & Google Manufacturer Center

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-twitter-view-counts-holiday-marketing-tips-google-manufacturer-center-230053